• HTML/CSS
• WordPress
• Genesis for WordPress
• Bootstrap
• Print design
• Logo design
• Retail/tradeshow signage
• Packaging design

Professional Experience

CINDY SALMON DESIGN, Thailand, Cambodia, Mexico

Web Designer and Developer: Jun 2012 to present
Self-employed. Creating and developing websites and web assets for various clients throughout the US.

WARNER BROS. RECORDS., Burbank, CA

Web Designer: Jun 2009 – Oct 2011; Jun 2016 – present
Design and develop web assets for the labels’ artists. Includes websites, promo pages, social media channels (Facebook, YouTube, Twitter, Instagram, Soundcloud), banner ads, and more.

CHOPRA CENTER FOR WELLBEING, Carlsbad, CA

Creative and Marketing Director: Oct 2006 – Jan 2009
Developed and executed on-line and print marketing strategies to meet company objectives. Evaluated individual campaign goals and budgets to implement a strategy that allowed for greatest lead generation and ROI. Designed all marketing collateral, managed website content and design. Oversaw all marketing, advertising, media buying, PR, and design activities.

• Negotiated media buys, sponsorships and co-branding opportunities to increase exposure in new markets
• Created direct mail campaigns that led to increased lead generation and list development
• Managed migration of entire website to an open source platform (Drupal) to allow for more flexibility and easier content management
• Implemented e-mail marketing list segmentation which improved open rates and responses
• Increased e-newsletter signups by 50%

QUANTUM LOYALTY SYSTEMS, Incline Village, NV

Marketing and Creative Director: November 2004 – April 2006

• Developed and executed marketing strategies as a member of the corporate Marketing Committee.
• Managed relationship with advertising agency. Coordinated production and web development to meet sales objectives.
• Created corporate marketing collateral.
• Developed a UI for an activation site for new products.
• Created corporate branding guidelines.

LUNACY DESIGN, Incline Village, NV

Self Employed: October 2003 – November 2004
Fulfilled various print design contracts with local Tahoe area businesses.

ATOMIC PRINTING, Tahoe City, CA

Creative Services, Production: September 2000 – October 2003
Assisted in the opening of a new print shop. This included selection, training and maintenance of all related design and pre-press equipment. I also provided creative services for clients.

EMIL’S PRINTING, Kings Beach, CA

Director of Art Production: July 1998 – September 2000
Invited to join Emil’s Printing as the Director of Art Production and to help set up a new digital pre-press department. I selected the equipment and trained in the use and maintenance. I also performed all the pre-press and design work for the shop.

TAHOE CRAFTS PRINTING, Kings Beach, CA

Lead Graphic Artist: October 1996 – July 1998
Provided creative services for clients and pre-press production work for the print shop.

ANDERSEN CONSULTING, Atlanta, GA

Desktop Publisher: September 1995 – October 1996
Responsible for creating presentations for consultants who were developing new business relationships. I created designs that showcased complex information in a format that was easy for potential clients to understand.

Education

VIRGINIA TECH, Blacksburg, VA

BA: Psychology, Political Science, English